The Optimised Approach To Nurture Leads Through Lead Magnets

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Step 1. Edit Lead Magnet Funnels

• Go to Websites and Forms > Surveys and Builder > Lead Magnet Forms
• Ensure resources and lead magnets match between surveys and forms
  

Step 2. Build Out Lead Magnet Funnel

• Go to Funnels > Lead Magnet Funnels
• Choose lead magnet funnel and edit
• Sync favicon and edit URL path
  

Step 3. Edit Lead Magnet Page

• Add image of lead magnet
• Add call-to-action to download free guide
• Add social proof and benefits
  

Step 4. Showcase Value and Results

• Build out value behind lead magnet
• Showcase results and transformation
  

Step 5. Set Up Lead Magnet Form

• Ensure form matches survey questions
• Use one question per form
  

Step 6. Sync with Automation

• Ensure edited forms match automation
• Sync with simplified process automation
  

Step 7. Optimize Lead Magnet Process

• Use funnels for optimized lead magnet process