Research competitor ads, optimize creatives, test formats, and update regularly.
When choosing creatives for ads, thorough background research is crucial. Check ads running for competitors on platforms like Facebook Ads Library to understand what works well in your industry. Avoid copying but use these insights to inspire your ad designs. Ensure your ad copy, headlines, and descriptions are clear and optimized. Test different formats, including long and short forms, image-based and video content. Always focus on stopping the scroll with engaging visuals and headlines. Ensure landing pages have key content above the fold to retain visitor attention. Regularly update and test new ads to determine what resonates best with your audience.