Integrate TikTok into your Systemized to Scale (STS) chat to automatically reply to comments and start direct message (DM) conversations based on keywords.
1. Connect Your TikTok Account
Go to Settings in your account.
Scroll down and select Integrations.
Find "TikTok Messaging" and click Connect.
Follow the on-screen steps to authorize and link your TikTok account to the platform.
2. Duplicate and Rename Your Automation
Navigate to Automations and open the Sales folder.
Go into the STS Chat folder.
Find an existing sequence (e.g., the Instagram lead magnet sequence) and click to Duplicate and Edit.
Rename the new sequence to be specific to TikTok (e.g., "TikTok - Protein Guide").
3. Set Up the Trigger: Keyword DM Reply
Click on the existing Trigger in the workflow.
Change the trigger type from the previous platform (e.g., Instagram) to TikTok.
Enter the exact keyword(s) a lead needs to message you (e.g., "GUIDE," "PROTEIN"). This is not case-sensitive but must be an exact match.
Rename the trigger to reflect the keyword and click Save.
4. Add the Trigger: Comment Reply
Click Add New Trigger.
Select TikTok Comment on a Video.
Click Add Filters and select your connected TikTok Account from the dropdown menu.
Click Add Filters again, and a new option will appear where you can select Exact Match and enter the desired keyword(s) for comments.
Click Save and delete any old triggers from other platforms.
5. Configure the Automated Comment Reply
Find the "Respond on Comment" step in the automation.
You can leave the settings as they are and simply customize the text within the available comment replies. The platform will automatically rotate through these messages when a qualifying comment is received.
Click Save.
6. Adjust Opportunity and Tags
Update the "Create/Update Opportunity" step: Change the board name to reflect TikTok and the name of your lead magnet.
Update the "Add Contact Tags" step: Change the old tags to SCS Chat TikTok and a specific tag for the lead magnet (e.g., Protein Guide).
Click Save.
7. Update and Simplify the DM Message (Crucial Limitation)
TikTok Limitation: TikTok only allows you to automate one message out to a lead; you cannot build multi-step automated sequences that wait for a reply.
Remove extra steps: Delete all subsequent automated DM steps (like waiting for an email reply) from the workflow.
Update the remaining TikTok Message step:
Change the action type from the old platform to TikTok.
Option 1 (Email List Focus): Craft the message to ask the lead for their email address. You will need to manually drop them the PDF link once they reply with their email.
Option 2 (Conversation/Call Focus): Craft the message to immediately give them the PDF link (or your booking link). This bypasses email capture but starts a conversation that you can manually lead to a call.
Click Save.
8. Publish the Automation
Toggle the workflow to Publish and click Save. Your automated TikTok chat sequence is now live!
