How To Create An Email Marketing Campaign In The SystemisedToScale CRM

‍

‍

Step 1. Create Subdomain for Email Marketing

• Goal is to give each client their own email score
• Subdomain will be warmed up and separate from other clients
  

Step 2. Build Positive Email Sending History

• Continue to build positive email sending history
• Email score will improve with opens and engagement
  

Step 3. Improve Email Deliverability

• Create subdomain
• Remove spam contacts
• Use Google domains to scan for spam contacts
  

Step 4. Create Smart List for Email Marketing

• Go to contacts and filter by email
• Save as smart list (e.g. "Contacts with Valid Email")
  

Step 5. Create Email Campaign

• Go to marketing > emails > campaigns
• Create new campaign with design editor
• Drag and drop elements to design email
  

Step 6. Schedule Email Campaign

• Choose specific time and batch quantity
• Use batch scheduling to drip feed emails
• Consider timing based on demographic
  

Step 7. Set Up Email Settings

• Go to account > email
• Set up email and name
• Set up subject and preview text
• Choose smart list for recipients