How to build email nurture sequences

‍

1. Creating Email Nurture Sequences and Campaigns:

• Navigate to the "Emails and Socials" section to access email nurture sequences and campaigns.

2. Creating Email Templates:

• Choose between campaigns (broadcast emails) and templates for email nurture sequences.
• Explore existing templates or create a new one from scratch using the design editor.

3. Customizing Email Templates:

• Edit the content of the email template, including headlines, subtext, logos, and images.
• Ensure compliance with legal regulations such as GDPR by including an unsubscribe option in the footer.

4. Saving Email Templates:

• Name and save the email template for future use in email campaigns and nurture sequences.

5. Setting up Automation Workflows:

• Create a new workflow in the automation section, starting from scratch.
• Define triggers such as when a contact is created or moves to a different stage in the pipeline.

6. Filtering Contacts:

• Filter contacts to ensure emails are sent only to those with a valid email address, improving deliverability.

7. Designing Email Content:

• Choose email as the action, select the appropriate email template, and customize the subject line.
• Utilize dynamic tags such as first name to personalize emails for recipients.

8. Adding Wait Steps:

• Insert wait steps to schedule emails at specific intervals, ensuring appropriate timing for engagement.
• Customize wait criteria based on days, weeks, months, or specific dates and times.

9. Expanding Automation:

• Duplicate steps to add additional email templates and wait periods, building out the nurture sequence.
• Enable re-entry to allow contacts to rejoin the automation if they meet certain criteria, maximizing engagement opportunities.

10. Finalizing and Saving Workflow:

• Review and save the workflow, ensuring all steps are correctly configured.
• Enable re-entry if desired, allowing for continuous engagement with contacts over time.

‍