Email marketing builds lasting leads beyond social media, boosting business sustainability.
Social media is powerful, but email lists are more reliable since you own them.
Create a list of contacts you own to ensure sustainable lead generation, even if social platforms go down.
Organize contacts into smart lists based on specific criteria like having an email address or tags.
Use pre-built or custom templates to create visually appealing and effective emails.
Build email campaigns using your templates, and customize content as needed.
Send emails gradually using batch scheduling to avoid spam flags and build email reputation.
Enable link tracking to analyze engagement, and adjust your email strategies based on performance.
Use tracking data to improve future campaigns by optimizing links, offers, and audience targeting