Email marketing

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1. Understanding Email Marketing Infrastructure:

• Email providers like ActiveCampaign or Mailchimp utilize subdomains to isolate client email performance.
• Each client receives their own subdomain to maintain individual email scores.
• Maintaining a positive email sending history is crucial for email deliverability.

2. Improving Email Deliverability:

• Implementing measures such as creating subdomains and filtering out spam contacts helps maintain email reputation.
• The system automatically removes spam contacts and scans domains to prevent deliverability issues.
• Regular rescanning ensures that invalid contacts are identified and removed from email lists.

3. Creating Smart Lists for Effective Email Campaigns:

• Utilize smart lists to filter contacts based on valid email addresses.
• Create smart lists based on criteria such as contacts with valid emails but not part of the client onboarding process.

4. Setting Up Email Campaigns:

• Navigate to the CRM's conversation section to access contact details.
• Use the CRM's filters to identify contacts with valid email addresses.
• Save smart lists for targeted email outreach.

5. Designing Email Campaigns:

• Access the email campaign section within the marketing tools.
• Create new campaigns using the design editor.
• Customize email layouts, text, and images according to your preferences.

6. Scheduling Email Campaigns:

• Choose between sending emails immediately or scheduling them for later.
• Opt for batch scheduling to send emails in smaller quantities over time.
• Consider demographic factors and optimal timing for email delivery based on audience characteristics.

7. Customizing Email Details:

• Set up email sender details, including sender name and email address.
• Specify email subjects and preview text to optimize engagement.
• Select recipient lists, including previously created smart lists, to target specific audiences.

8. Optimizing Email Timing:

• Evaluate response statistics to determine optimal email sending times.
• For business-to-consumer interactions, consider sending emails in the morning or early evening.
• For business-to-business interactions, target mid-morning or mid-afternoon sending times for better engagement.