About the LinkedIn CAPI System

This addon shows you exactly how to connect your STS CRM to LinkedIn’s Conversion API using Zapier so every time a lead books a call or becomes a client, that data feeds straight back to LinkedIn. The result? LinkedIn optimises your ads based on real outcomes, not just clicks giving you cheaper, higher-intent leads without extra ad spend.

What You’ll Learn from Implementing This System

• How to set up 3 simple automations for Applied, Consult Scheduled, and Won pipeline stages
• How to connect SystemisedToScale (via LeadConnector) into LinkedIn Conversion API using Zapier
• How to send real-time conversion events (bookings, purchases, etc) straight to LinkedIn
• How to match CRM fields (like email, phone, name) to LinkedIn’s API so it works flawlessly
• How to improve ad targeting based on actual lead quality — not vanity metrics

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